Welcome to the new Gidget generation, representing the original California-beach lifestyle.
It started with a group of friends living the dream — breaking from society’s norms and surfing the breaks, from San Clemente to Huntington to Malibu. Their colorful adventures going on to inspire young women and a popular tv-series.
Gidget is for this next generation of girls. Exploring new boundaries, both physical and personal. Seeking a youthful, active lifestyle and a clean, natural look. Finding grace & beauty in the unlikeliest of places. Gidget represents a celebration of the oceans and all its creatures, both great and small.
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